Monday, January 15, 2007

Fair & Flexible Price Plans Retired

Remove Fair & Flexible plans from all customer facing materials effective 1/14/07. Sales expire Fair & Flexible plans following typical business rules:
  • Existing customers on Fair & Flexible plans wishing to rate plan migrate will be proactively offered new Power Pack Pricing rate plans.
  • Existing customers on Fair & Flexible Family Plans can add Add-a-Phones to their existing account.

The new Power Pack rate plans will support base customers who rate plan migrate:

  • The vast majority of customers migrating to a Fair & Flex Plan today – 90% of individual plan migrators and 78% of family plan migrators – are getting additional core pricing features like Roaming, 7PM, and Mobile to Mobile included into their price plan and will continue to have this benefit with Power Pack plans.
  • On average, 75% to 85% of customers do not break their anytime minute bucket.
  • Customers have continued to migrate to Fair & Flexible plans to obtain unlimited calling features – bundled roaming, 7PM Night Calling, and Unlimited Mobile to Mobile – despite less attractive bundled flexible overage.

No comments: